LG Spokesman Walks Back Remarks LG Likely to Back HDR10+
The chief global spokesman for LG Electronics walked back pre-IFA remarks that the company stands a “big chance” of backing HDR10+ if the Fox, Panasonic and Samsung consortium that licenses HDR10+ next year as an open, royalty-free high dynamic range…
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format shows the technology’s as good as Dolby Vision (see 1708310042). "It's too early to tell whether the HDR10+ format will become an industry standard or if it will be widely adopted by manufacturers or content providers,” LG spokesman Ken Hong emailed us Saturday. Hong told us he misunderstood our questions to be about the open HDR10 format, which LG already supports, not HDR10+, which rival Samsung developed and positioned as a competitive alternative to proprietary, royalty-bearing Dolby Vision technology. To create an HDR10+ “ecosystem,” Samsung “has been out there talking to everyone” about adopting the format, Bill Mandel, vice president-industry relations, at Samsung Research America, told Insight Media’s HDR10+ workshop Friday, also in Berlin. Samsung and its Fox and Panasonic partners “are really going to be doubling down,” he said. “We want to just invite everybody in to be adopters.”