Fossil Announces Smartwatch Release Dates as It Nears 300-Model Goal for Year
Fossil announced at IFA Wednesday what it called a “massive expansion” of its wearables business, with Google continuing to be a key strategic partner via Android Wear 2.0. The expansion is part of the company’s plan to have 300 smartwatches…
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in global markets by year-end (see 1703230057). The company said it doubled its points of distribution and doubled wearables sales in the process. Fossil Group's 2018 touch-screen smartwatches will continue to be compatible with both iOS and Android phones and allow users to customize information to appear on watch faces, create shortcuts to play music, hail a ride or monitor activity goals, said the company. The first Diesel brand smartwatch, Diesel On Full Guard, is available for presale and will be available Sept. 25, Fossil said. The Emporio Armani Connected touchscreen smartwatch will be available Sept. 14, with 11 interchangeable straps and a “saved faces” app. Other introductions include the Michael Kors Access Sofie touch-screen smartwatch, due in stores Sept. 25, and the Misfit Vapor, with heart-rate monitoring, stand-alone music functionality and a water-resistant design, due in October, it said. New designs from Armani Exchange, Chaps, Emporio Armani, Diesel, DKNY, Fossil, kate spade new york, Marc Jacobs, Michael Kors, Michele, Misfit, Relic, Skagen and Tory Burch will roll out over the fall in time for the holiday season, Fossil said.