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Best Buy Leads Subscription Tech Support Market, Amazon Closing in, Parks Reports

More than 20 percent of U.S. broadband homes have a technical support subscription, said a Tuesday Parks Associates report. Best Buy leads in tech support subscriptions, including owning 29 percent of the flat-panel TV market, but Amazon’s nascent in-home tech…

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support service is a “notable threat” said Parks. The market for support subscriptions is “fragmented,” said analyst Patrice Samuels, saying no single company has more than a third of subscribers for any device. Among laptop owners with support subscriptions, 22 percent chose Best Buy over services offered by HP, AT&T, Norton and Verizon, said Parks. Amazon charges one-time fees for its services, which will likely have an impact on the model, it said. In the smart home category, newcomers Amazon Home Services and HelloTech offer one-time transaction pricing for support, it said.