NCTA, NAB Support Blue Alert Proposal
FCC implementation of a Blue Alert program should include a training program for message originators similar to that used for Amber Alerts, NAB commented in docket 15-94 (see 1708010065). The training associated with Amber Alerts improved “investigative responses” of law…
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enforcement agencies in incidents involving abducted children, NAB said. It also weighed in on whether the FCC should create a new code or use the existing Law Enforcement Warning code: “A dedicated BLU code may more accurately alert the public regarding police-related incidents.” NAB supports voluntary Blue Alerts with clear criteria for use, and a six month implementation timeframe with a waiver process. NCTA also indicated support for the Blue Alert proposal. The commission should consider that implementation of a new emergency alert system code could take longer than the NPRM suggests, and take a longer time frame into account in any final proposal, NCTA said. The FCC also should ensure the criteria for a Blue Alert are firm, to cut down on overuse of the code, NCTA said: "The issuance of Blue Alerts outside the federal government’s specific guidelines risks desensitizing the public to their significance through unnecessary interruptions of television programming."