DVD Use Down, Streaming Media Device Use Up, nScreenMedia Analyst Says
Streaming media devices are in and DVD-Blu-ray players are out, judging by Nielsen data, nScreenMedia analyst Colin Dixon blogged Monday. He said live TV viewing was down across most groups in Q1, falling particularly far among those ages 12-34, and…
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DVR usage continued to decline among younger viewers and grow among older Americans. He said data indicates the average U.S. home watches a DVD or Blu-ray disc every other week, while use of game consoles for video consumption remains flat. He said use of streaming media players like Roku and Apple TV is growing rapidly, with usage among people ages 50-64 up 227 percent year over year. Dixon said video via PC is bifurcating, with usage by people under 18 declining while usage for older people is increasing. The analyst said video via smartphone continues to be highly popular among young millennials ages 18-24, but even people over the age of 64 have started watching enough video via smartphone to be measurable.