TAG Shares Listing of 8,000 Pirate Apps to Help Digital Ad Industry Block Them
The Trustworthy Accountability Group provided a listing of more than 8,000 apps that violate IP rights of content owners, said a Wednesday news release. Such information sharing "helps companies quickly identify and remove them from their supply chains, thus cutting…
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off the flow of money to pirates," said TAG CEO Mike Zaneis. TAG, formed by the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau, said mobile app piracy, defined as placing legitimate ads on illegitimate mobile apps, is a growing problem and can continue even after an app is removed from an app store. TAG said the list will be updated.