Samsung Seeks US Trademark Protection for Its Tagline to Promote ‘The Frame’
Samsung sought U.S. trademark protection Thursday for the tagline it’s using to promote “The Frame” a day before announcing Father’s Day availability of the TV lifestyle product that’s designed to look like finished art (see 1703140059). Samsung wants to register…
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the phrase “the most beautiful TV you've never seen” as a trademark consisting of “standard characters, without claim to any particular font style, size, or color,” said its Patent and Trademark Office application.