Cord-Cutters Increasingly Point to Antennas, Streaming, TiVo Survey Finds
Cord-cutting is on the rise, with 21.8 percent of Q1 2017 survey respondents without a cable or satellite service saying they canceled it in the past 12 months, up more than 4 percentage points from Q1 a year earlier, TiVo…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
said in its Q1 video trends report issued Wednesday. Nearly 80 percent of those cutters cited price as the biggest motivator, similar to Q1 2016, but the percentages of people citing the use of antennas or subscription to an online streaming service as reasons were up year-over-year, TiVo said. Among those with a pay-TV service, 7.2 percent said they plan to end it within the next six months, while 6.6 percent plan to move to another pay-TV service and 3.5 percent plan to move to a streaming service, it said. The survey, done by a third-party firm, was of 3,081 adults in the U.S. and Canada, TiVo said.