US Digital Ads Reach Record $19.6 Billion for Q1, Says IAB
U.S. digital advertising for Q1 reached a record $19.6 billion, said the Interactive Advertising Bureau in a Wednesday news release on a report prepared by PwC. The 23 percent increase from the year-ago period was the second-highest quarter, following Q4's…
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$21.6 billion, said IAB. Chris Kuist, senior vice president-research and impact, said that “this steady growth is a direct result of interactive advertising’s power to reach consumers where they are spending more and more of their time -- on connected screens.”