NPD Expands Retail Tracking Service to Include POS Data on Smartwatches
NPD expanded its retail tracking service to include point-of-sale data on watches, including smartwatches, the company said in a Monday announcement. NPD will draw data from “key channels of distribution,” including jewelry chains, national chains, mass merchants, department stores and…
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independent jewelers, it said. Features like display size, GPS functionality and operating systems “are just a few” of the sales metrics that will be reported for smartwatches, it said.