VR, AR Headsets Seen Becoming $37 Billion Global Market Opportunity by 2027
IDTechEx sees virtual- and augmented-reality headsets becoming a $37 billion global market opportunity by 2027, Harry Zervos, principal analyst, told a Thursday webinar. The research firm forecasts 220 million devices will ship in 2027, 130 million of them for VR,…
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the rest for AR, he said. “We’re looking at a market that is really going to massively grow.” IDC, in a separate Thursday report on VR and AR headsets, said global unit shipments jumped 77.4 percent in Q1 to 2.3 million units. “With a long list of new products scheduled to ship in the second half of 2017, IDC is forecasting triple-digit growth for the full year,” it said. The VR market “is still very young and consumers seem to be taking a cautious approach," it said. "With plenty of headset options already in the market and even more coming soon, hardware isn't the issue. The bigger challenge is the slow growth in content that appeals to a mass audience, combined with the confusion associated with a lack of cross-platform support."