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Hulu Launches 50+-Channel Virtual MVPD Service at $40 a Month

Hulu's live-streaming service launched at $40 a month for more than 50 channels, up to 50 hours of recording storage and two simultaneous streams per account, it said in a news release Wednesday. Hulu said an affiliate agreement with Scripps…

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Networks Interactive means HGTV, Travel Channel and Food Network will be part of the new virtual MVPD service and Hulu's existing premium streaming service. The $40-a-month live-streaming service also includes Hulu's $8-a-month premium streaming service, it said. Hulu said its audience hit 47 million total unique viewers. It's launching a T-commerce advertising unit, which will allow for viewer purchase of movie tickets at theaters and showings of their choice through their connected TVs, with other brand categories such as retail and dining to follow in 2018.