Fossil Launches 2017 Ad Campaign to Support Broad Smartwatch Rollout
Fossil, set to blitz the fashion watch market with 300 smartwatch models across 14 brands this year (see 1703240043), will back the effort with an advertising campaign called “Fossil Firsts,” said the company in a Monday announcement. The campaign features…
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actress Yara Shahidi and singer Austin Mahone representing “first Fossil” wearers and actress Kristen Bell and musician Leslie Odom Jr., as established Fossil customers, said the company. The campaign will run through the end of the year, Fossil said.