Universal Acceptance of Internationalized Domains is Economic Opportunity, Steering Group Says
Updates to systems to allow universal acceptance of domain names that use non-Latin based scripts, such as Arabic, Chinese or Cyrillic, is a $9.8 billion opportunity for growth in online revenue, the Universal Acceptance Steering Group said Tuesday in a…
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white paper based on the results of commissioned Analysys Mason study. ICANN's new generic top-level domain rollout resulted in the proliferation of domain names using gTLDs that are longer than the legacy three-character TLDs or internationalized domain names (IDNs) that use non-Latin scripts, UASG said. Wider technical support for IDNs would bring up to 17 million new users online who use non-Latin scripts, UASG said. Technical updates aimed at fixing bugs that cause rejection on IDNs would alone increase revenue by $3.6 billion yearly, UASG said. “To excel in the long run, organizations should seize the opportunity -- and responsibility -- to ensure that their systems work with the common infrastructure of the Internet -- the domain name system," said UASG Chairman Ram Mohan in a news release. Universal acceptance “unlocks a significant economic opportunity and provides a gateway to the next billion Internet users by ensuring a consistent and positive experience for Internet users globally," Mohan said: "Governments and NGOs will be better able to serve their citizens and constituencies if they adopt” universal acceptance.