Netflix Adopts Thumb-Based Ratings System It Says Will Improve Data Accuracy
Netflix dumped its five-star ratings system in favor of a Pandora-like thumbs-up and thumbs-down system, said a Wednesday blog post. “Using thumbs helps us learn even more about your unique tastes so we can do a better job suggesting stories,”…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
said Director-Product Innovation Cameron Johnson. When Netflix tested replacing stars with thumbs ratings, it had a 200 percent increase in ratings accuracy, Johnson said. Star ratings next to titles are being replaced with a personalized percentage match score to indicate Netflix’s prediction of titles a viewer might enjoy, Johnson said. The value is based “solely on our algorithms analyzing your individual viewing habits and behavior -- it is not a measure of overall popularity across the service,” he said.