Non-multichannel Broadband Homes Show Reality of Cord Cutting, Kagan Says
With 13 percent of U.S. households having broadband but no traditional multichannel video package, the materiality of cord cutting is undeniable, Kagan said in a news release Wednesday. The researcher now part of S&P Global said the number of broadband…
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homes without traditional multichannel service grew by more than 2 million last year, to roughly 15.4 million. It also said FCC efforts to close the digital divide will mean more availability of high-speed data service, which in turn will likely "perturb established video-delivery dynamics in areas currently not served," driving yet more broadband-only trends. The number of non-multichannel broadband homes should reach 28 million by 2021, Kagan said, magnifying the upward broadband-only home trend.