‘VR Is Not 3D,’ Says ABI Report That Estimates 460 Firms in Hunt for VR Prize
ABI Research estimates more than 460 companies are in the hunt for the consumer and enterprise pieces of the virtual reality prize, the company said Tuesday in its inaugural “ecosystem tracker” report for the VR and 360-degree video markets. Broad…
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market appeal for both consumer and enterprise VR will see the global market exceed $60 billion by 2021, and it's that projected market growth that will continue “to attract a wide variety of players,” ABI said. Apps, software, content distribution and “core technology” are “the most common business model,” accounting for more than 60 percent of the companies involved in VR, “roughly split evenly” between consumer and enterprise, it said. “VR is not 3D,” ABI said. “With first-generation hardware sales lower than expected, some industry professionals suggest parallels between VR and 3D, but the wealth of companies active in this space and deep-seeded belief in VR stand in marked contrast to the short-lived heyday of 3D.”