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US Easter Spending to Reach $18.4 Billion, Led by Food, Clothing, Says NRF Report

Spending for Easter, April 16 this year, is projected to reach $18.4 billion, up from $17.3 billion in 2016, said a National Retail Federation report Thursday. Consumers celebrating Easter plan to spend an average of $152 per person, vs. last…

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year’s $146 average. Projections include spending of $5.8 billion on food (87 percent of shoppers), $3.3 billion on clothing (50 percent), $2.9 billion on gifts (61 percent), $2.6 billion on candy (89 percent), $1.2 billion on flowers (39 percent), $1.1 billion on decorations (43 percent) and $788 million on greeting cards (48 percent), NRF said. The Prosper Insights & Analytics survey of 7,411 consumers was done March 1-9.