Movado, in First Smartwatch Collaboration With Google, to Bow Movado Connect
Movado, whose market differentiator in the smartwatch category has been to offer “beautiful wristwatches that are watches first” (see 1511240041), will collaborate with Google for the first time on a smartwatch “collection” to be unveiled at this month’s Baselworld 2017…
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show in Switzerland, Movado said in a Wednesday announcement. Called Movado Connect, the new smartwatch line is among the first to support Google’s newly redesigned Android Wear 2.0 platform, Movado said. Five men's styles with a starting price of $495 will be available in the fall in the U.S., the Caribbean, Canada and the U.K., it said. Baselworld 2017, the global trade show for the watch and jewelry industry, opens March 23 for an eight-day run.