'Fragmented' VR Device Market to See Shakeout Among 6 Platforms, Says Report
Some 30 million virtual reality headsets shipped last year, split among six major platforms, said a Strategy Analytics report Tuesday. Google has a “commanding lead” in shipments and installed base with the low-cost Cardboard platform, despite only a 12 percent…
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slice of revenue, and its market share is attracting marketers and brands looking to use the technology as a promotional tool, said analyst David MacQueen. By revenue, Samsung’s Gear VR led with 35 percent share. Samsung and Sony, with its PlayStation VR, accounted for more than half of VR revenue for the year, he said. Analyst Cliff Raskind said direct sales, bundling and promotions helped seed the VR market, but six competing platforms “makes for a market which is crowded and fragmented.” Strategy Analytics expects shakeout among the platforms this year with some to “fall by the wayside," said Raskind.