Internet Should Surpass TV in Ad Spending This Year, S&P Says
Online should surpass TV as the largest U.S. ad spending category this year, S&P Global Ratings announced Thursday. S&P said overall U.S advertising spending will be up 1.7 percent this year, less than half the 3.9 percent gain of last…
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year due to absence of political and Olympics ad spending. Excluding those events, core ad spending would be up 3 percent, and 2018 spending is expected to be up 3.1 percent due to the Winter Olympics and political spending in the non-presidential year. The firm said its ratings on the U.S. media and entertainment sector are trending negative due to ongoing shifts in media consumption and ad spending. S&P said online, outdoor and core TV sectors likely will have ad revenue growth, while newspapers, magazines and radio will have continued ad revenue declines.