Q4 Retail E-Commerce Spending Jumped 18%, Says comScore
U.S. retail e-commerce spending from desktop computers and mobile devices jumped 18 percent in Q4 to $109.3 billion, from Q4 a year earlier, comScore said in a Monday report. Online spending from a desktop computer jumped 13 percent to $86.6…
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billion and was 79.2 percent of total e-commerce spending, versus 83.1 percent in Q4 a year earlier, comScore said. Online spending from a mobile device jumped 45 percent to $22.7 billion, it said. Mobile’s 20.8 percent share of total e-commerce dollars in Q4 was its highest recorded share of online sales for a single quarter since comScore began measuring m-commerce in 2010, the company said: “This mobile share of digital commerce dollars grew considerably from 17 percent a year ago and from only 4 percent in Q4 2010. Smartphones and tablets have become increasingly important to online buying with every succeeding year.”