Connected Spenders Account for Much Consumer Buying, Reports Nielsen-Affiliated Think Tank
Income-based approaches to consumer marketing strategies are outdated, and internet using “connected spenders” is a better indicator of consumers “ready and able to spend on goods and services,” reported the Demand Institute, a nonprofit think tank operated by The Conference…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
Board and Nielsen. Connected spenders will generate 46 percent of the world’s consumer spending over the next decade, when 2.3 billion more consumers will get internet access, said Wednesday's report.