Black Friday-Type TV Deals Line Up to Deliver a February Surge for TV Makers
With the Super Bowl two days away, Best Buy split its marketing messaging Friday between the big game and tax season. Its landing page showed a football player in a generic football helmet on a TV screen with text promoting…
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Samsung 55-inch TVs starting at $499. Samsung’s UN65KU6290FXZA 65-inch 4K Ultra HD TV was cart-priced at Best Buy Friday at $899, $200 below the manufacturer’s minimum advertised price, and the Samsung 60-inch UN60KU6270FXZA 4K TV had sold out at $599. In an email blast to customers Friday with the subject line “Just in time! Intercept our big game TV deals,” Target offered customers its 10 percent off in-store deal on all TVs to online customers, too, with a Saturday expiration. In a blog post Friday, NPD analyst Ben Arnold said Super Bowl LI “looks to be another promising event for the TV market” with bargain hunters able to score Black Friday-like pricing across several size classes. “Those looking to upgrade their primary set to the latest and greatest technology can find deals from many of the top-tier TV brands,” Arnold said. In the week leading up to Super Bowl L last year, the average selling price for a 55-inch flat panel TV was $738, $40 lower than the preceding 12-month average and the lowest level seen for the 52 weeks ending that week, according to NPD tracking data. Prices for 4K TVs, at $962, were 11 percent lower than the 12-month average. The heavy price promotion “achieved its desired effect,” driving a 25 percent surge in 55-inch TV sales over the Super Bowl Week in 2015, Arnold said. The markets of Super Bowl teams see an added boost in TV buying, with sales in Charlotte and Denver last year spiking 47 percent in February, compared with a national bump of 30 percent, Arnold said. With Atlanta’s last trip to the Super Bowl 18 years ago, Arnold expects to see a sharp increase in unit sales in that market.