Report Estimates 15% of US Broadband Homes Get TV Through Antenna Only
Parks Associates estimates 15 percent of U.S. broadband homes now use only antennas to receive TV and that the portion has “steadily increased” since Q2 2013 when it was under 9 percent, the research firm reported Wednesday. The increase coincides…
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with a drop in pay-TV subscriptions and an increase in internet-only video subscriptions, it said. “Several factors have played a part in this decline,” including growth in over-the-top video services, increasing costs for pay-TV services and “consumer awareness of available online alternatives,” it said. Parks found that in 2016, twice as many pay-TV subscribers downgraded their service as upgraded it.