AT&T DirecTV, U-verse Data to Be Used by Nielsen
Nielsen and AT&T signed a multiyear agreement letting the ratings firm use anonymized set-top box data from DirecTV and U-verse subscribers in its local and national TV currency ratings services. Nielsen in a release Wednesday said the data will be…
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used in its local and national TV measurement services and also will be incorporated with data from other providers to complement its national and local products.