Headphones Among Top Performers in Lackluster Post-Christmas Week, Says NPD
Overall dollar sales in 2016's final week declined 5 percent from the post-Christmas week in 2015 in key general merchandise categories across in-store and online channels, NPD said Thursday in its weekly point-of sales report. Stereo headphones and home automation…
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products were two of the five top-performing categories for the week ended Dec. 31, sports leisure footwear, games and puzzles and laptop PCs, NPD said. Post-Christmas week “remains an important part of the equation” of the holiday selling season, going beyond gift card redemption and exchanges, it said. Gift cards and unwanted holiday gifts bring shoppers into stores they might not otherwise frequent, giving those retailers “the opportunity to introduce themselves to a new audience,” it said. “The dynamics of holiday shopping are changing, and retailers need to learn how to better leverage this post-holiday opportunity.”