Smartwatch Owners More Likely to Pay for Music Subscriptions, Says Parks
More than half of smartwatch owners pay for Spotify or another digital music subscription service, Parks Associates said in a Friday news release. The research firm said 60 percent of smartwatch owners and 58 percent of fitness tracker owners subscribe…
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to streaming audio. But 69 percent of those without digital wrist wear have no music subscription, it said. About one-third of all U.S. broadband households pay for streaming music, it said. The reason for the correlation may be fitness, analyst Glenn Hower said. “Exercising has become a prominent use case for streaming music. People are carrying connected devices with them to the gym or running trails.”