Nielsen’s $560 Million Buy Giving Gracenote 3rd Owner in 8 Years
Gracenote ownership will change hands for the third time in eight years when Tribune Media completes the sale of the audio, video and sports metadata supplier to Nielsen for $560 million cash in Q1. Selling Gracenote to Nielsen will enable…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
Tribune to focus on its “core” TV and entertainment business, Tribune announced Tuesday. By bringing Gracenote into the fold, Nielsen “will have the ability to provide clients with deeper analytics on consumer behavior and offer an unprecedented view of audience engagement from discovery to consumption,” Nielsen said Tuesday in a statement. In 2008, Sony acquired Gracenote for $260 million and once viewed the company as central to plans to “enhance and accelerate” its digital content. But Sony sold Gracenote to Tribune in 2014 for $170 million as part of a restructuring that later included the spin-offs of its TV and Vaio PC businesses.