OTT Network Haystack TV to Carry Gray Local TV News
Over-the-top network Haystack TV will carry Gray Television's local news content, Gray said in a news release Tuesday. Gray said the OTT deal is a way of reaching millennial viewers, and follows it making its CBS affiliates' content available via…
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the CBS All Access platform (see 1504090026). “Upon accessing Haystack TV, local users will see a mix of the top news stories and other content tuned to their specific interests based on their viewing habits, preferred publishers and favorite topics,” said the broadcaster about the service focusing on millennials. Haystack “features content from traditional news broadcasters, as well as from newer niche publishers,” it said.