Scripps Expects FCC to ‘Advance’ Its ATSC 3.0 NPRM in Q1, UBS Conference Told
E.W. Scripps expects the FCC to “advance” an ATSC 3.0 NPRM in Q1, “setting the stage for early investment and development” of ATSC 3.0 products and services “starting early next year,” Brian Lawlor, senior vice president-broadcast, told a UBS investor…
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conference Tuesday. That Scripps thinks the FCC will issue its ATSC 3.0 NPRM not by year-end but in early 2017 is consistent with a recent forecast from NAB Chief Technology Officer Sam Matheny at the NAB Show New York (see 1611100032). Scripps “remains probably one of the biggest proponents of the opportunities associated with ATSC 3.0,” Lawlor said. “We believe this new standard provides the foundation of a modern consumer experience and also sets the stage for things like targeted advertising and several other new business opportunities.” Lawlor thinks the industry is “in the third or fourth inning” in the progress it’s making on ATSC 3.0, he said in Q&A. “It will be important to watch over the next year or so, sort of, how that continues to march towards its destination of full commercial deployment.”