Smartwatches Due for Holiday Sales Bump After Slow First Half, Says Parks
The smartwatch category was hurt by a dearth of new product introductions in first-half 2016, but smartwatch sales during the holiday season will be “robust,” said a Parks Associates report. Apple Watch users are more engaged with their smartwatches, with…
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some 45 percent of them reporting they make or receive phone calls on a weekly basis vs. 23 percent of other smartwatch owners, said the study. Apple Watch owners are more engaged overall with their devices than other smartwatch owners -- 31 percent vs. 19 percent -- saying they search by voice for information at least once a week, said the research firm. Apple owned 39 percent smartwatch market share in April, a year after launch, and that share is expected to grow following the recent release of Series 2, said Parks. Other findings: 10 percent of U.S. broadband households own a smartwatch; half of Apple Watch owners check the weather on weekly basis vs. 29 percent of other smartwatch owners; 56 percent of Apple Watch users reply to notifications with their watches vs. 29 percent of non-Apple users. Consumers currently use smartwatches primarily for fitness tracking and notifications, but use cases such as mobile payments, smart home and security and vehicle access are emerging, said analyst Chris Tweedt.