Smartphones an Essential Part of Travel Planning, Vacations, CTA Study Says
Some 97 percent of American travelers who own smartphones use the devices to enhance their travel experiences, said a CTA survey released Tuesday. Respondents cited smartphones (64 percent), digital cameras (61 percent), tablets (27 percent) and laptops (17 percent) as…
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the tech products they use most on vacation. Eighty-one percent said they value experiences more than possessions. About 9 percent said they favored possessions, while 10 percent said they value both equally. Among the most valued experiences were time with family and friends (40 percent), experiencing new cultures (28 percent), visiting new places (22 percent) and adventurous activities (14 percent). CTA worked with Integrated Insights on the survey, an online study of 600 participants done Aug. 1-8.