Online Local Ads Will Beat Print in 2018, BIA/Kelsey Predicts
Online and digital local advertising will exceed local print media advertising for the first time in 2018, said a BIA/Kelsey news release. “A range of factors will drive local ad revenues higher in 2017 and through the end of the…
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next year,” said BIA/Kelsey Chief Economist Mark Fratrik. He credited “an improving U.S. economy, increased spending by national brands in local media channels, extraordinary growth in mobile and social advertising, and the continued expansion and selection of online/digital advertising platforms.” The forecast projects local ad revenue to rise 2.4 percent to $148.8 billion in 2017.