Smartwatch Sales in Western Europe to Top 41 Million in 5 Years, Says Parks
Smartwatch sales in Western Europe will pass 8.8 million units this year, growing to 41 million by 2021, said Parks Associates in a Tuesday news release. As the connected home market continues to grow, “consumers will seek out products that…
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interact with their home,” including smartwatches, said President Stuart Sikes. “Currently, consumers are buying individual devices and testing them rather than purchasing entire systems.” A discussion topic at Parks’ upcoming Connections Europe conference Nov. 2-3 in Amsterdam will be emerging monetization strategies designed to increase the appeal of connected products and move consumers into larger product and cloud service ecosystems, Parks said.