E.W. Scripps, Tegna Among Best Positioned for Final Election Ad Spending, Ryvicker Says
CBS, Disney, E.W. Scripps, Nexstar and Tegna are “best positioned” to take advantage of the last burst of candidate political advertising spending 20 days before Election Day, Wells Fargo analyst Marci Ryvicker emailed investors Wednesday. The positioning is based on…
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where each company has stations, she said. Indiana, Minnesota and Texas have become “hot” swing states, Ryvicker said, while Michigan and Wisconsin have “cooled” by more strongly leaning toward Democratic presidential candidate Hillary Clinton. Last month, shares of some TV station owners fell on concern that GOP presidential contender Donald Trump wasn't spending much money on ads (see 1609210075).