IHS Sees Installed Base of VR Headsets Reaching 81 Million in 2020
Aggressive promotional activity from smartphone vendors in virtual reality and the launch of “premium smartphone VR solutions” will help drive the installed base of VR headsets to 81 million in 2020, from 4 million in 2015, IHS Markit reported Thursday.…
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The researcher sees consumer spending on VR headsets reaching $7.9 billion in 2020 and spending on VR entertainment hitting $3.3 billion, it said. “While the VR headset installed base will escalate significantly to 81 million by 2020, we predict that expensive, higher-end headsets will dominate content monetization.” It forecasts a “polarization” in the VR market between lower-volume premium VR headsets, “which will have strong paid content conversion rates, and higher-volume cheaper smartphone VR headsets, which will monetize content at a lower rate.”