West Elm to Sell Sonos Gear Online, in Retail Store 'Experience' Sections
Sonos continued its flurry of retail expansion Thursday, announcing that home furnishings retailer West Elm began rolling out “retail experiences” featuring Sonos products in stores and on its e-commerce site. All U.S. West Elm stores are due to be selling…
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Sonos gear by spring. West Elm also created a prototype Sonos Listening Lab in its Broadway Upper West Side location in New York that will be replicated in more than a dozen stores nationally, they said. Beginning in October, West Elm will also offer in-home setup, starting at $129, of Sonos products as part of its Style + Service program in select stores located in Atlanta, Washington, D.C., Los Angeles, New York and New Jersey, said the companies. Sonos, which opened its first store, the flagship location in New York’s SoHo neighborhood, in July (see 1607190049), also recently announced its products will sell through Rough Trade music stores and Apple stores (see 1609260040). Sonos products will be featured in West Elm’s November catalog, they said.