IAB Releases Updated Digital Ad Standards for All Types of Screens, Seeks Comment
Updated draft industry standards for digital ads that can fit across any type of screen and incorporate encryption and privacy principles were released for comment, said the Interactive Advertising Bureau in a Monday news release. Comments on the updated IAB…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
Standard Ad Unit Portfolio will be received through Nov. 28 and will be evaluated by an IAB working group, which will release a final version. “Its flexible ad units will allow for creative to scale to different sizes without losing any of its original messaging and impact," said IAB President Randall Rothenberg. "By incorporating the tenets of LEAN into the portfolio, consumer experience on ad-supported sites will greatly improve." Lean refers to a set of principles, including: light or limited file sizes; encrypted with HTTPS/SSL compliant ads; the Digital Advertising Alliance's AdChoices opt-out tool; and nondisruptive ads for all display, mobile, native and video formats. The revised standards also provide guidelines for virtual reality and 360-degree video ads and those that use emojis and stickers. Once the standards are finalized, IAB and IAB Tech Lab will provide webinars, visuals and additional guidance and tools to help with the transition from older standards. Adoption will be "supported by an updated file weight-sizing grid to better allow for ease-of-use and innovation," the release said.