Broadcasters Pledge Resources Toward Fighting Opioid Addiction
NAB will work with the nonprofit Partnership for Drug-Free Kids to raise awareness about the national opioid epidemic, the association said in a news release Tuesday. CBS TV Network, ABC-owned TV stations and iHeartMedia have carried more than $15 million…
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in public service announcements from the partnership on the issue, NAB said. Broadcasters will produce more PSAs, develop long-form programming and news reports on the problem, hold town hall meetings and “provide critical information online,” NAB said.