Lack of Content, ‘Bulky’ Hardware Seen as Top VR/AR ‘Impediments,’ Says Report
Lack of compelling content and user-experience “issues” are still among the “main impediments” to the mainstream consumer adoption of virtual-reality and augmented-reality products and services, said a Perkins Coie survey report Monday. The law firm teamed with Upload, which runs…
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a San Francisco “collective” dedicated to helping VR and AR startups get off the ground, to canvass 653 startup founders, tech company executives and investors. Thirty-seven percent cited inadequate content offerings as the most significant “obstacle” blocking VR and AR adoption, the report said. “Just as content was the fuel that launched many successful technology products, our respondents clearly believe that high-quality and robust content is key to moving the AR/VR industry forward.” Thirty-eight percent said they see “bulky hardware and technical glitches” as the top industry impediments, the report said. “Mobile VR taps into the continued proliferation of mobile devices to combat some of the barriers identified in the survey related to cost and the need for bulky equipment.”