Lowest Unit Rate Period Begins
The lowest unit rate period for the November general election started Friday, 60 days before Election Day, said Wilkinson Barker broadcast attorney David Oxenford in a blog post. During that period, candidates buying broadcast advertisements can be charged only the…
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lowest rate that commercial advertisers were charged for the same class of time the candidates are buying. The rule applies to federal, state and local candidates, but not PACs and issue advertisers, Oxenford said. “In setting the lowest unit rates on a station, it must be remembered that virtually no station will have just one lowest unit rate,” said Oxenford. “Almost every station will have several -- if not dozens of lowest unit rates -- one lowest unit rate for each class of time.”