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Harman Makes Software Statement at IFA, Works With Google

Harman is launching hardware even as it emphasizes connectivity at the IFA consumer electronics conference in Berlin. “Software is replacing hardware” in the audio space, said Michael Mauser, president-lifestyle audio, who said demand is rapidly increasing for connected audio devices…

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in the home, car and on-the-go. Bluetooth and Wi-Fi are “replacing wires,” he said. New user interfaces, Mauser said, are replacing displays and remote controls. Harman announced Google Cast as its wireless multiroom audio solution and Siri and Google Now for voice control of some of its products. Jurjen Amsterdam, Harman senior category manager-home systems, Europe, Middle East and Africa, demo'd a smartphone connecting via Spotify app to the cloud and selecting music to play, and said he then “can switch off the phone, I can kill the app, I can play the game, I can leave the house."