Fitbit Upgrades Tracker and Smartwatch Lineups; Partners With Designers
Fitbit expanded its wearables lineup with the introduction of the Fitbit Charge 2 and Fitbit Flex 2 wristbands, it said in a news release. Presales began Monday, with retail availability given as within one week for the Charge 2 and…
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late September for the Flex 2. Version 2 of the Fitbit Charge adds health and fitness tools, smart notifications, a larger display and interchangeable bands, said the company. Users can get a snapshot of their cardio fitness based on estimated VO2 Max (measurement of a body’s ability to consume oxygen). Prices start at $149. The Flex 2 ($99), “swim-proof” and 30 percent smaller than the original Flex, has a removable tracker that users can accessorize with bands, bangles and pendants, it said. Fitbit signed partnerships with designers Public School, Tory Burch and Vera Wang for the Flex 2. Retailers include Amazon.com, Best Buy, Brookstone, Dick’s Sporting Goods, Nordstrom, REI, Target and Verizon. In its Blaze smartwatch line, Fitbit announced new features that will be available via a September software update: extended smartphone notifications, reminders to move and five additional clock faces. For the Alta tracker and Blaze, Fitbit will offer accessory options from Public School, Tory Burch and Vera Wang, and it will release a special edition gold version for both devices (Alta, $149; Blaze, $229). Fitbit also announced Fitbit Adventures, a series of noncompetitive activity challenges tied to landmarks, trails and events such as Yosemite National Park and the New York City Marathon available via a free app for use on Android, iOS or Windows devices.