Cord Stackers More Satisfied Than Shavers, Cutters, Nevers, JD Power Says
"Cord stackers," who subscribe to a traditional multichannel video programming distributor as well as to a streaming video service, have highest overall satisfaction of streaming video consumers, according to J.D. Power's 2016 Streaming Video Satisfaction Study, the company said in…
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a news release Thursday. The company's first such study of satisfaction among customers who used a subscription VOD service or pay-per-view streaming within the past six months found that most streaming video customers still buy an MVPD service atop a streaming video service. J.D. Power said 60 percent of streaming customers are cord stackers, 23 percent are cord shavers, 13 percent are cord cutters and 4 percent are cord nevers. The survey said cord-cutter satisfaction is lowest. Netflix was ranked highest among streaming video brands, J.D. Power said, followed by Hulu, Vudu, Apple iTunes and Amazon Video. J.D. Power said the study was based on responses from 3,928 customers received in June and July.