Movado to Debut First Smartwatches Under Its Licensed Brands This Holiday

call. The brands that Movado licenses for watches include Coach, Hugo Boss, Juicy Couture, Lacoste, Scuderia Ferrari and Tommy Hilfiger. “We are encouraged by consumer interest in the smartwatch,” Quintero said. “Our new connected watches” under the licensed brands “will allow us to participate in the smartwatch category at key price points, offering consumers new and preferred functionalities, such as readable notifications, step counts, world timers, but as part of a traditional-looking watch driven by design,” he said. Though Movado is “confident” in its approach to the “emerging” smartwatch category, “we will remain focused on traditional watches, which we believe will have great growth potential in the segments in which we compete,” he said. Movado is “not playing right now in the segment” of fitness bands or activity trackers, CEO Efraim Grinberg said in Q&A. “We’re strictly right now in the watch space and for the time being in analog watches that have additional functionality,” he said of the Movado Motion smartwatch line. But unlike Movado’s Motion line licensed-brand smartwatches will “have a hidden screen, so when you receive notifications, you can actually read the notification,” he said. “The screen pops up, then disappears, and it’s a very, very cool feature. We’re very excited about it. We’re in the process now of testing these watches, and we’ll begin delivering them in the third quarter.”