Sennheiser To Open Flagship Showroom in World Trade Center Hub
Headphone customers visiting New York can have a busy one-stop shopping day at Westfield World Trade Center, a 365,000-square-foot destination space that will have its grand opening Tuesday in Lower Manhattan. Apple, Bose, Sennheiser and Under Armour are among the…
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100 brand stores that will be part of the multilevel space featuring retail stores, cultural events, entertainment and digital signage. The focal point of the space is the soaring Oculus, designed by architect Santiago Calatrava, which will be the centerpiece of an area encompassing the 9/11 Memorial and Museum, One World Trade Center Observatory and a high-traffic transportation hub for 13 train lines and ferries serving New York and New Jersey. Mall developer Westfield calls the location “Lower Manhattan’s new meeting point” through which 300,000 commuters are expected to pass daily. Apple and Bose didn’t comment on their presence at the high-profile location, but Sennheiser said Monday it's a “technical partner” to Westfield World Trade Center and will open a flagship showroom called Soundscape in October. The company is also opening a pop-up store in the nearby SoHo neighborhood as a second location where the public can listen to its headphones. When Soundscape opens this fall, it will “take inspiration from the Oculus’ spirit of exploration and cultural celebration” by offering public access to its product line, including the reference $60,000 SE 1 headphones, it said. Sennheiser will also show its conferencing solutions for businesses. The company plans to hold events to “bring people closer to sound,” it said.