Q4 Launch of eMagin-Brand Consumer VR Headset to Stir a ‘Lot of Buzz,’ Says CEO
EMagin’s “hard work” to become the only company to fashion OLED-based direct-pattern microdisplays with “ultra-high” brightness at “small pixel pitches” for consumer virtual-reality headsets “is beginning to pay off,” CEO Andrew Sculley said on a Thursday earnings call. That “has…
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resulted in a few tier one companies working on the display details with us,” Sculley said. “We are now holding regularly scheduled development meetings with several of these tier ones and have already submitted proposals to develop displays for their particular requirements.” EMagin’s efforts in the sector “are well-timed, coming simultaneous to the heightened interest by these tier ones to bring the very best, high-performance virtual and augmented reality technology to their next generation of products,” Sculley said. In Q&A, Sculley and Chief Financial Officer Jeffrey Lucas emphasized that the tier ones to which Sculley referred were manufacturing partners, and that eMagin would sell the VR headsets under its own brand. “To be clear here, we are the ones who are selling the device,” Lucas said, and Sculley said the headsets “absolutely” will bear the eMagin “label.” Said Sculley: “We have a unique situation here, which we don't want to announce until the launch, so I apologize for that. But it is very exciting and it will deliver a lot of buzz.” Sculley declined to specify a launch date, but Lucas said eMagin expects the initiative to begin generating revenue during Q4. “Part of our efforts here, we've actually sort of built an ecosystem to handle the whole channeling distribution and all those elements of it” in preparations for a consumer launch, Sculley said.