Public TV Stations See Opportunities in Datacasting With ATSC 3.0, FCC Told
ATSC 3.0 will allow broadcasters to “datacast," which will create opportunities for public TV stations, said America's Public Television Stations in an ex parte filing posted Thursday in FCC docket 16-142. “Next Gen datacasting will allow Public Television to deliver…
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encrypted and targetable IP data, including video and other large files, and thereby provide a wireless IP delivery network that is natively multicast and not subject to congestion or delay, like the television signals carrying it,” APTS said. “Public Television is eager to embrace the non-broadcast datacasting opportunities that Next Gen presents to enhance the public services we offer.” ATSC 3.0 would allow noncommercial stations to support FirstNet and first responders, send educational materials to schools, and perform a “C-SPAN-like” service for state legislative proceedings, the association said. The service also could present a nonbroadcast revenue opportunity for public stations by allowing them to provide datacast services to local businesses, it said.