LG Hoping to Lessen Consumer Confusion With Interactive Retail TV Display
Addressing the much-discussed topic of consumer education, LG is rolling out the LG Experience, an interactive TV display designed to help TV shoppers experience the latest advances in TV picture quality -- high dynamic range and Ultra HD 4K resolution…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
-- on LG 2016 OLED and Super UHD TVs at retail. The 16- and 24-foot LG Experience walls are going up in 400 Best Buy locations nationwide. “With so many new technologies and oftentimes confusing jargon used to describe them, it’s our job as a manufacturer to help consumers understand the benefits of today’s leading innovations,” said David VanderWaal, LG vice president-marketing, in a statement. Products included in the Best Buy displays: OLED65B6P, OLED55C6P and the curved OLED 65EG9600, along with Super UHD models 65UH8500 and 55UH7700, the first LED-lit TVs to support Dolby Vision and HDR10 high dynamic range. The Best Buy display also will feature LG's LAS950, LAS855 and SH7B streaming soundbars, said the company. Two 86-inch signage displays round out the experience, LG said. Other configurations of the LG Experience display are planned for leading regional retailers, LG said.